Build Credibility
Before You Need It
CFM Media helps mission-driven leaders and organizations earn trusted media coverage that builds credibility, strengthens public trust, and attracts the opportunities they need to grow their impact.
Why Work With CFM Media
We Turn Your Story Into Visibility & Credibility.
With 20+ years in journalism and media, Casey knows exactly what editors, producers and journalists want. She positions you as the go-to expert in your industry through media coaching, media positioning and strategic storytelling.
Casey has been covered by:
What We Offer
Strategic Communications & PR Services
Whether you're ready for you've spoken to hundreds of audiences or never stood in front of an audience before, Casey has a service designed exactly for you.
Media Coaching
Learn how to tell your story powerfully on TV, radio, podcasts and stages.
PR Strategy
Custom PR plans that position you as the go-to expert in your industry.
Leverage YOU Academy
Join our tiered membership program and get visibility, coaching and media placements.
Press Releases
Done-for-you press releases that get picked up by major media outlets.
Media Pitching
We pitch your story directly to editors, producers and journalists.
Content Creation
Strategic social media content that builds your authority and attracts media attention.
I Coach Authors, Executives & Founders
I've Worked in Media 20+ Years
Ready To Get Featured In The Media?
Clients Have Been Featured On:
OUR CLIENTS SAY
Courtney Elmer
Creative
Top Podcast Host
“Casey has a gift when it comes to helping people get seen in the media. She knows a great story when she sees one, and she was instrumental in helping me land spots on local broadcasting stations including radio and TV. "
Dominque Johnson
Founder, Daughters
Beyond Incarceration
“Casey has catapulted DBI’s public awareness and made sure that we are in spaces that advance our mission.”
Jonathan Floyd
Owner, Box of Care
"Essentially, people trust me and want to buy from me. I can directly tie that to my work with Casey."
Pricing & Packages
Leverage YOU Academy Plans
Whether you're just starting your visibility journey or ready for national press coverage — there's a seat for you at the PR table.
Leverage YOU Academy Monthly
$67/month
Weekly live group coaching with a former journalist and PR pro (me, the one who sat in the newsroom deciding who got on air)
Monthly guest experts and real newsroom insiders
Full course library: Media Blueprint Masterclass, Present Like a Pro, Leverage the Media 101, Leverage YOU to Coach
A community of founders building visibility on their own terms, no $10K firm required
Leverage YOU Academy Yearly
⭐most popular
$804 $597/year
Everything in Tier 1 (Plus):
Media guarantee:Be a featured as a guest on the Leverage YOU Podcast ($200 value)
Bonus: My personal Media Pitch Template, the same one I hand retainer clients. ($200 value)
Get a recorded teardown of one pitch or media asset. ($150 value)
Total Yearly Value $1,354 - You pay $497!
Private VIP Communications Partner for 6 months
🔒only 6 clients a year
$10,000
What we build together:
Authority Positioning Strategy: a full audit of how your organization is currently seen, and a custom roadmap to the trusted-voice position in your space (Value $3,500)
Leadership Messaging Platform: your core narrative, talking points, and signature story engineered to land with donors, investors, and decision-makers (Value $3,000)
Done-For-You Media Campaign: We build your media assets, write your pitches, and personally pitch reporters using my newsroom relationships (Value $5,000)
Targeted Media Placements: Aim to secure features across TV, print, or podcast, the kind of third-party credibility you can put in front of any stakeholder (Value $6,000)
Internal & External Comms Direction: a content and messaging cadence so your whole organization speaks with one credible voice (Value $2,500)
6 Months of Strategic Access: direct support as opportunities and crises come up, so you're never guessing how the media will read your next move (Value $3,000)
Total value: $30,500. Your investment: $10,000.
Leverage You is out NOW, get your copy today!
Now Available
Get Casey's Books!
Leverage You — Casey's proven framework for unlocking your secret sauce and diving into your full potential.
Curly Girl — An award-winning children's book encouraging young girls to love and celebrate their natural beauty.
Helping CEOs, founders and entrepreneurs get featured in major media and build unshakeable authority.
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