A good place to begin · Free
The Media Breakthrough Blueprint Masterclass
See how Casey finds the story inside your expertise and turns it into a pitch a journalist would want to open.
Live every Tuesday
7 PM ET
Your expertise deserves an audience
Build credibility.
Before you need it.
You have a story worth hearing. Let’s help the right people hear it.
Casey helps founders, experts, and mission-driven leaders turn what they know into a story the media can use.
Live every Tuesday at 7 PM ET · With Casey
to your next chapter.Reporter. Strategist. Your coach.
As seen in
Make your experience matter
You know your work.
Let’s find the story in it.
A good pitch connects your expertise to something an audience cares about right now.
Casey helps you find that connection, put it into words, and feel prepared when the conversation starts. Whether you’re writing your first pitch or leading communications for an organization, there’s a place to begin.
Work with Casey
Find your next step.
Start with the method. Put it into practice. Get support along the way.
01 · Write your pitch
The Media-Ready Bootcamp
Two live working sessions to find your angle, sharpen your message, and draft your media pitch with Casey.
$97 one time · Two days
Explore the bootcamp02 · Build your media presence
Leverage YOU Academy
Six weeks of live working calls, pitch feedback, and interview practice with Casey and a small cohort.
$3,000 one time · Six weeks
Explore the Academy03 · Work through one challenge
A private strategy call
Bring your story, your pitch, or your next media opportunity. Get 45 minutes of focused work with Casey.
$150 one session · 45 minutes
Find a time with CaseyA resource for your media preparation
Media Toolkit
Prefer a resource you can return to as you work? Explore Casey's Media Toolkit.
Paid resource
Purchase details coming soon.
The Media Toolkit is a paid item. Pricing and purchase access will be shared here when available.
Media Toolkit
Meet your media insider
She’s been on the other side of the pitch.
For 14 years, Casey worked inside newsrooms, learning what makes a story worth covering.
An Edward R. Murrow award-winning reporter, former chief communications officer for major public agencies, and author of Leverage YOU, she brings that experience to your story.
Today, she helps leaders and experts find their angle, communicate clearly, and prepare to be heard.
More about CaseyWhat one story can do
From a local mission
to a national stage.
Troy Sawyer brought Girls Play Trumpet Too to The Kelly Clarkson Show.
Casey helped the nonprofit founder shape the pitch that led to the appearance. Watch the conversation and see the story for yourself.
A client story from Casey’s PR work.
▶ Watch the full segmentClose video
Watch on YouTube
Clients on working with Casey
Good stories. Real relationships.
PR client feedback
“Casey has a gift when it comes to helping people get seen in the media. She knows a great story when she sees one, and she was instrumental in helping me land spots on local broadcasting stations including radio and TV.”
Courtney ElmerFounder of PodLaunch
Communications and PR client
“She’s extremely professional and is a very strong writer and more importantly an active listener, which is critical for a strong and seamless connective tissue between organizational vision and communications.”
Larry Irvin, Jr.Founder, Brothers Empowered to Teach
Let’s find your story
Your next opportunity
starts with what you already know.
Join Casey’s free masterclass and see how to turn your expertise into a story worth sharing.
Save my free seatLive every Tuesday at 7 PM ET